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Want Marketing Means With Maximum ROI? Invest In Innovative Trade Show Displays Marketing Articles | February 17, 2012
Investing in trade show booths and displays can help businesses yield major marketing results and reap a large return on initial investments. Read on to find out more.


Is your business searching for new ways to market your current product line and services? Have you considered investing in a trade show display? If not Black Dre Kirkpatrick Jersey , it might be time you started. With ample opportunity for face to face engagement, trade show booths deliver a more meaningful impact than other promotional outlets such as print ads and the like. For many organizations seeking that personal connection with potential clients, attending an industry marketing expo is the marketing equivalent of shooting fish in a barrel Black Vontaze Burfict Jersey , all while keeping a steady eye on what the competition has going as well, making it a winwin from virtually any promotional perspective.


Separate The Must Haves From The Don't Need With Your Exhibit For Optimal Impact


When making the initial plunge into the marketing expo arena, the decision making process can feel both challenging and overwhelming. However Black Carlos Dunlap Jersey , it doesn?t have to be. Understanding just a few key must have features that best suit your organization's needs can help you quickly weed out the essentials from the simply trendy items that don't really improve your return on investment impact.


Consistent Marketing Messaging Is A Top Priority For Any Trade Show Display


First and foremost, focus on ensuring that not only is your business name prominently displayed throughout the trade show displays, but also that it is consistent with other marketing collateral and online resources as well. Only work with a vendor that can accurately recreate your current brand identity in font Black Tyler Eifert Jersey , color scheme and graphics. Nothing screams internal operational disharmony like having print promotional tools in one design and having your trade show booths exhibit an entirely different look.


Brand and logo aren't the only ways to convey a consistent marketing message. Most businesses like to convey a sound, savvy and fiscally salient image to potential clients. Your trade show display should do the same. While fun features and eye-catching options can help entice passersby to stop in for a closer look, it's critical not to overdo it with the gadgets. Bells and whistles simply for the sake of having them can actually have a negative effect on the crowd; they make your organization seem too caught up in trendy gimmicks and wasteful spending. Worst case scenario - the attendees may actually become suspicious that your business has to jack up product pricing simply to cover your overly extravagant trade show booths.


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