If you are bashful about claiming your expertise you are not doing your business or your clients any favors -- the special brand you offer. It is a breeze to talk about what you do when you have that kind of single-minded focus.
I?ve got news for you.?
You?re not doing your business or your clients any favors by being bashful about staking claim to your patch of expertise - that special brand of transformation you offer.? When you?ve got that kind of single-minded focus, it makes it a breeze to talk about what you do clearly and compellingly (which, by the way, is very attractive to potential clients).?
Plus, when concentrated in one or two areas, your expertise grows on itself, expanding your skill and knowledge, and your confidence.
Would you like to bridge that gap between savvy marketing and arrogance?? Fabulous.? I?m going to share 3 ideas for connecting those dots.
First, let?s deal with that pesky fear that keeps you from claiming your inner expert as part of the family.
The word expert comes from the Latin expertus, which means to try or experience.? So as an expert, you not claiming to be The World Authority.? You?re merely acknowledging that you?ve experimented with something and want to pass on your experience.? Pretty generous of you, actually.
Next, we?ve got to have some frank words about HOW to be viewed as a legitimate expert.? One thing?s for sure, you don?t do it by trying to be all things to all clients.? You?ve got to pick a niche.?
No, don?t let me hear you say, ?But my services can help anyone!?? That?s as may be.? But holding on to ?everyone? as your Core Audience is a huge obstacle to developing expert status.? No one is an expert at everything.
Last, don?t keep your expertise a secret.? Get the word out ?and generate income at the same time- by creating information products like e-books, audio programs or podcasts ballyhooing all you know in your chosen specialty.
The great thing about being considered an expert is that experts:
*? Are highly sought after, *? Earn larger fees, *? Become very good at what they do.
What?s not to love about that?
If you’ve never thought of having a veranda built for your home, then once the thought appears it’s a surprisingly attractive one that can stay with you. There are the obvious concerns about it only being used in the summer, and after a long wet one even that usefulness is called into question. Yet warm, wet weather can be just when the veranda comes into its own, because you can still enjoy being outside – particularly if you love your garden.
This article will take on a couple of questions as to why people say they would not want a veranda and answer these concerns, because a veranda isn’t just a beautiful idea it can be a beautiful reality.
It’s only for the Summer For most people this is the main reason they decide against a veranda. And many of these people then opt for a conservatory. The trouble is, some of these then only use their conservatories in the warmer weather and once the eventually summer comes the sunshine can make their conservatory uncomfortable. There are various ways to solve that problem, including blinds and air-conditioning, but why begin with the problem in the first place? If you think it over and you come to realise that you’re likely to only want to use the new space when it’s warmer then a veranda is often a much more affordable option. When it’s really sunny the veranda doesn’t demand any new costly solutions, you can just enjoy it even more, because it’s still open to the air.
Then there the millions of us in this country who love to garden. A veranda is so well suited to the garden lover, because if you think about the times of the year when you do your gardening then it’s the majority of the year – with only those necessary tasks carried out in the winter. A veranda allows you to enjoy the results of your work and when you’ve been working, you rarely feel the cold for that after-the-job cup of tea. Even in late autumn.
What About the Awful British Weather? Our summers are unpredictable. A lot of the time ’changeable’ is the defining feature of most summers in the UK. Yet the veranda is not at a disadvantage even here, because it can be there as a permanent yet immediate rescue from the changeable British weather. If you’ve planned a barbecue and it rains just as people start to arrive, you can move it onto the veranda, if the rain stops an hour later then you’re just steps away from enjoying the outside again – only you don’t have to dry the chairs and tables.
In fact that brings us to another advantage of the veranda, your garden furniture. Instead of watching it rapidly ageing under all the elements you will have a permanent space for cover. And again, you’re just steps away from being outside if you want to sunbathe. You can also still shield the brightest sunshine with a parasol as part of your garden furniture under your veranda, because unlike a conservatory the veranda is outside ’enough’ that a parasol isn’t really out of place.
Verandas help to draw you outside, just as your garden does. It’s that same feeling: the initial reluctance because it’s cosier inside, but then the satisfaction you experience when you face the elements, realising afterwards you feel just a tiny little bit more alive.
eroseninswelt
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05.09.2019 08:57
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