E-mail VS The Web ECommerce Articles | April 22 Odell Beckham Jr Giants Jersey , 2004 What Works Best for Selling Online? Email or Web Pages? Good question right? I always thought so! That is until I went through my little learning curve. I can save you from the same lessons if you hav
What Works Best for Selling Online? Email or Web Pages? Good question right? I always thought so! That is until I went through my little learning curve. I can save you from the same lessons if you have a few moments... You see, I do a ton of classified advertising on the net. I utilize ezines, AOL, newsgroups (carefully thru my sig) Odell Beckham Jr Kids Jersey , and many web sites. I also use targeted direct email although I'm extremely picky in this area. So why is it that all everyone talks about is banner ads? Click thrus, CPM, page impressions, etc. Odell Beckham Jr Youth Jersey , . How about the folks like me that can't afford to slam down a few thousand bucks each month to have my banner pop up on Yahoo every time someone types "Internet Marketing". Now don't get me wrong here, banners are great and I rely on banners to drive traffic to my site too. But the fact is, a large part of my marketing campaign revolves around simple effective classifieds and I am not alone. It's cheap and it works. That's why I've decided to pass along the results of my "research" as I like to call it. (Learning curve is a little more honest!) My question was this: Should I be using my URL, or my email address when advertising with classifieds and direct email? Before my web site existed it was pretty much a no brainer. I used my email address in my classifieds until I smartened up and got some autoresponders. AR's made much more sense for two simple reasons: They allowed me to do MUCH less work and my prospects received my sales letters almost instantly Odell Beckham Jr Womens Jersey , which always results in more profits. Then I finally migrated to the World Wide Web and had a URL to use in my classifieds. I immediately "upgraded" my ads to allow people to find my new web site. (Maybe I was a little too proud of it!) I figured why bother with autoresponders any longer when I could show them color, sound, and graphics. A valuable lesson learned. My response dropped and I found out the hard way the there are literally millions of people who use email but DO NOT surf the web. Many simply do not care to surf the web and there are a good number of folks who do not have access to it. My autoresponders immediately went back into my ads and since I was paying for each word or line, I decided to stick with ONLY the AR's. The extra few bucks to add my web site address was probably not worth it Authentic Odell Beckham Jr Jersey , I guessed. Wrong again. Luckily I had my own email newsletter to do a little more experimenting. I changed my ads so they contained BOTH my autoresponders address AND my URL. Bingo. The perfect mix. My total inquiries (autoresponder plus page hits) went up by about 20% and remained there as long as my ad contained both contact methods. Along with these increased prospects came increased profits. Another valuable lesson learned. I know, a lot of you are saying hey, that's not a tough decision. Well to you I say take a look at the classified ads in almost any ezine on the net. Count the number of ads that have both an AR and a URL. You'll find that about one out of every three of them qualify. Point made. I hope I've managed to shed a little light on YOUR marketing campaign today. If you're not marketing with both AR's *and* a URL, you're missing out on some revenue! Remember Odell Beckham Jr Jersey , as many have said before me, marketing is now, and always will be, a numbers game. The more numbers you reach, the more numbers you'll count! I hope this helps in your future marketing decisions.
The Most Common Facebook Ads Mistakes Marketing Articles | January 5, 2018
A good advertising campaign on Facebook is not done by just pushing a button. Yes, we also like to use the promotion of publications, but when it comes to move to the next level#7# it requires a greater investment of time and attention. Because there are several elements to take into consideration:
Knowing what are the most common errors in Facebook Ads is the first step to being able to create more efficient campaigns in a tool, as complex as the ad platform of Facebook nowadays.
Socialbakers, a reference in analyzing social media data such as Facebook and others, compiled the common mistakes brands make when they decide to use Facebook ads known as Facebook Ads to promote their business. According to the site#8# even social media professionals still make mistakes when it comes to buying Ads and designing campaigns for them. Below are some of the most common Facebook Ads errors encountered by the Socialbakers team and stay tuned for their next campaign.?
Segmentation
Segmentation is one of the great secrets of Facebook Ads and therefore deserves special attention on our part. Take special care with the following intensities:?
Do not try to reach everyone
When you begin to specify the criteria to promote your campaign, Facebook tells you how many people you will reach. Be sure to avoid too wide or too narrow targets, always consider your budget and the number of people you really want to reach.
Different markets
If you want to promote the same campaign for different countries, start thinking about multi-segment campaigns. Remember that each country has a culture#9# language and customs.
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